Outre Digital Marketing Blogs

Social media marketing has become a crucial aspect of businesses worldwide, and two key metrics that dominate conversation are engagement and reach. To make a mark in the digital realm, it is essential to understand the nuances of these metrics. Outre Digital, a leading player in  social media marketing  in Perth and Bangalore, recognises the importance of these metrics and leverages insights to drive success. Reach refers to the number of unique users across your content. It is the expansive net you cast, hoping to capture the attention of potential customers scrolling through their feeds. The higher the reach, the more comprehensive your message spreads across the digital landscape. Outre Digital ensures that their clients’ messages reach the right audience, maximising the potential for engagement. They achieve this by researching their audience’s demographics, interests, and behaviours and delivering tailored content. Engagement, on the other hand, refers to the depth of us...

State of Marketing in 2024 Welcome to 2024, a year brimming with exciting possibilities for the marketing landscape. As consumer habits evolve and digital platforms continue revolutionising how we connect, brands must adapt and embrace fresh strategies to thrive. At Outré, a leading  digital strategy agency in Perth and Bangalore , we’re obsessed with staying ahead of the curve. So, let’s dive into the hottest marketing trends that will dominate 2024: 1. AI Ascendance:   The Rise of the Machines (as Our Helpful Partners) Artificial intelligence (AI) is no longer science fiction; it’s the secret weapon of marketing in the future. From intelligent chatbots that personalise customer experiences to data-driven insights that fuel hyper-targeted campaigns, AI transforms how we connect with consumers. 2. The Reign of Personalisation:   When Every Customer Feels Like VIP One-size-fits-all marketing is dead. Today’s consumers crave individual attention, and brands that personalise...