Outre Digital Marketing Blogs

  Content Marketing for B2B Have you ever encountered a business blog post and felt you just had to have what they were offering? If you do, then you might be following the right content trail. But if you have, you’ve experienced the magnetic power of exceptional B2B content marketing. Here at Outré Digital , we’ve cracked the code on transforming even the driest subjects into captivating content. Let’s delve into the strategies that will attract leads to your funnel in record time, quicker than you can say “conversion rates!” Be the Sherlock Holmes of Industry-Specific Content Not all heroes wear capes. Some just deliver spot-on, relatable content that makes your niche audience feel understood. Industry-specific content isn’t just about flinging around the latest jargon to show you’re in the know — it’s about solving problems so specific that your reader wonders if you’ve been reading their diary. Lead Generation: It’s Like Dating but for Business When you write engaging cont...

Rise of AI in Conversational Marketing In the current digital era, businesses always seek innovative strategies to improve customer interactions and increase conversions. One of the most promising technologies that is transforming the modern marketing landscape is artificial intelligence (AI). AI-powered conversational marketing is changing how businesses engage with customers by providing a personalised, interactive experience that encourages engagement and drives sales. By leveraging AI, brands can develop intelligent chatbots and voice assistants seamlessly integrating into their customer support systems, websites, and social media platforms. These virtual assistants can provide instant responses, answer queries, and purchase history. The result? Customers receive real-time assistance and personalised recommendations, helping them make informed purchasing decisions. What is AI Conventional Marketing? AI in conversational marketing refers to using artificial intelligence technologies...

  Voice Search Optimisation Are you familiar with Voice Search Optimisation? It’s a buzz-worthy topic in digital marketing, and it’s all about making your online content easily discoverable by devices like Alexa, Siri, and Google Home. Why is this important? Because more and more people are using voice search to ask questions out loud, whether they’re multitasking or just feeling lazy. As a business owner, you’d want your content to be the first suggestion when someone asks for a whole-grain taco recipe while kneading dough, right? So, optimising your content for voice search is a smart move. The Rise of Voice Search in Digital Marketing Ever felt like we’re living in a sci-fi movie? Well, if you’ve ever shouted a question across the room to your trusty digital assistant and got an answer, you’re living the dream, buddy! Now, let’s time-travel back to 2016 real quick — Google dropped a statistic that had everyone’s jaws on the floor: 20% of all mobile queries were coming in hot vi...

Businesses often need help with shopping cart abandonment, which can prevent them from increasing their sales. This article will discuss some strategies and techniques to re-engage customers, reduce cart abandonment rates, and boost conversion rates. Outre Digital understands that every lost sale is a missed opportunity, and by implementing the right tactics, you can recover those abandoned carts and drive more revenue for your business. We will cover topics like hidden costs and how to optimise your checkout process to make sure your customers complete their purchases. Understanding Shopping Cart Abandonment Shopping cart abandonment is a common issue faced by many eCommerce websites. It happens when a potential customer adds items to their shopping cart and leaves the website without completing the purchase. It can significantly impact the website’s conversion rates and revenue. Understanding the reasons behind shopping cart abandonment is crucial to developing effective remarketing...

  Google Ads Vs. Facebook Are you ready to choose between Google Ads and Facebook ads for your digital advertising campaign? Let’s start with Google Ads. Google Ads can help you reach billions of users actively searching for products or services because of its extensive network of search engine partners. You can target specific keywords and demographics to ensure your ads are shown to the right people at the right time. In comparison, Facebook ads have a vast user base and detailed audience targeting options. Both platforms have their strengths, so choosing the right one for your campaign goals is important. We are here to help you make that decision. But let’s not forget about  Facebook ads . Having 2.8 billion monthly active users, Facebook offers a broader range of audience just waiting to discover your brand. And the targeting options? They’re on another level. You can reach people depending on their interests, demographics, and online behaviours. It’s like having a crysta...

 As someone who has worked with retail and digital clients, I’ve witnessed the evolution of customer experience and understand the importance of adapting to changing needs. In this article, I’ll provide insights into how businesses can deliver exceptional experiences that meet their customers’ expectations. Customer Experience 1. A Data-Driven Approach: Meeting the Shifting Sands of Consumer Expectations Personalised experiences are vital to achieving customer satisfaction in today’s digital era. Recent studies show that almost two-thirds of consumers expect personalised recommendations from the brands they engage with online. This highlights the significance of data and analytics in understanding customer preferences and behaviours. Using data, businesses can tailor their offerings to meet individual needs and build stronger connections with their audience. 2. Catering to On-the-Go Consumers: Embracing Mobile Madness The proliferation of mobile devices has transformed the way cons...